Completion Time

1 hour 40 min

Course Objectives

Craft a genuine elevator pitch that attracts opportunities and referrals.
Revive your network to become a diverse group of champions and professional prospects.
Cultivate your unpaid salesforce.
Find peers and advocates to refer you on.
Discover unpublished opportunities.
Leverage LinkedIn and develop a professional presence others remain plugged into.

Module 3: Build and Revive Your Network

Introduction

Learn how to develop Know, Like and Trust relationships, even if you consider yourself an introvert or someone who tends to hold back from reaching out to people. Networking helps you foster trust within different areas of your organization and also help you find and connect with people who need precisely what you have to offer, i.e. in the form of an unpublished information,  key resource, not to mention referrals.

Conducted the right way, networking can help you build relationships that unlock opportunities that, otherwise, you may never find.

Unleash your value when speaking with others, showing up intentional and able to "work" any room whether it be during scheduled meetings, company dinners, external pure networking events or an online forum where your ideal contacts are hanging out. 

Learn how to master small talk, release anxiety and make powerful relationships which will become a trusted referral network you can rely on for years to come versus “in your face” methods which can leave you feeling desperate and uncomfortable. 

You will also learn how to reignite prior dormant relationships in an authentic way to reestablish trust and make it a win-win for all to benefit.

Behind the scenes with Marisa

I never considered myself a networker or anyone who can "work a room". In fact, to this day I refer to myself as an extroverted introvert when it comes to networking in general.

Despite this I was somehow always really good at "picking up" really great connections. When I was still working in corporate, from one single networking event I attended, I met someone who not only referred me on for an global executive position (which I landed), but also for another one again, years later.  Now I take full credit for getting those senior-level roles, but by dropping my name, he made the opportunity possible for me to walk through the door. This is just one of many connections who have helped me grow.

Still, I used to think I was just a lucky "networker" who was fortunate to bump into people who could help me. Until one day someone told me why they remembered me after that first meet-and-greet at a large conference we attended. She said: "Marisa, you make people feel good." I didn't understand what that meant at the time until I began my work here at In Our Shoes when I had to look back at everything I did that worked on the networking front. What she meant was, that I naturally found one thing about a stranger I met and would comment on it in a positive way. It could be a piece of jewelry they were wearing or a handbag. If I like something, I tend to talk about it. Even after hearing a speaker, I would go up to them after the event and let them know how much I enjoyed hearing them or follow up with a thank you e-mail, even though I was just a little dot in a very big audience they would never remember me from. I gave away compliments that made people shine without even realizing it. People didn't necessarily remember me per se, or what I looked like. They remembered how they felt around me which kept me memorable. That's how it works. I've always enjoyed when someone observed a little special something on me and subconsciously gave that same energy out to others.

So think about ways in which you are memorable in your personal life where you feel safe and apply that to the public world as if you know everyone in the room. Be open. Talk to strangers whom you for no rational reason just tend to gravitate to. Even when you sit at a table with strangers, that seat you chose wasn't random. Someone at the that table can help you. You were paired there for a reason - both of you.  This isn't magic, it's simply how we are given opportunities. They are right beneath our nose. So, when your gut says to go up to a stranger and ask them a question - do it! Don't question WHY. That's an inspired action and will unveil itself later.

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